• 专利附录
  • 专利说明
  • 权利要求
  • 类似技术
  • 同族专利
  • 引用文献
  • 法律状态
  • 优先权
    • 专利摘要:
    Advertising support for public transport with remote content loading. The invention consists of an autonomous advertising support, which self-manages itself without the need to physically act on it, so that by virtue of the incorporation of a 4G communications module (6) and a GPS geolocation module (7), the support can access the specific advertising provided by a control center (8) for said area through which the public transport vehicle carrying said advertising support moves, in order to offer at all times and in a manner automatic the most appropriate advertising to the environment in which the user in question is at each moment. (Machine-translation by Google Translate, not legally binding)
    公开号:ES2684598A1
    申请号:ES201700318
    申请日:2017-03-29
    公开日:2018-10-03
    发明作者:Jaime Tomás PEREIRA GIL
    申请人:Dreams Factory Advertising And Design Co S L；Dreams Factory Advertising And Design Company SL；
    IPC主号:
    专利说明:

    DESCRIPTION

    Advertising support for public transport with remote content loading.

    Object of the invention 5

    The present invention relates to an advertising medium that has been specially designed for its implementation in public transport such as taxis, buses, trains and the like.

    The object of the invention is to provide the public transport sector with an advertising medium 10 whose contents can be updated in real time remotely and depending on the exact position of said public transport vehicle, in order that the information issued is adapted to the environment in which said vehicle moves.

    Background of the invention

    Although numerous types of advertising media are known based on screens in which all types of advertisements or advertising messages are projected, these types of media usually have a pre-established advertising programming, being this invariable, and must be updated periodically by accessing the memory of Storage of such devices. twenty

    Trying to avoid this problem, there are advertising media whose content can be accessed remotely, which makes programming much more convenient from a control center, although, these types of devices have the problem that they do not take into account the specific position of the device itself, unless it is static, not being the most suitable for vehicles such as public transport vehicles, in which it travels through very different areas, in which the potential consumers of some Other products may vary significantly depending on the geolocation.

    Description of the invention 30

    The publicity support for public transport that is recommended solves in a fully satisfactory way the problem described above, based on a simple but highly effective solution.
     35
    For this, and more specifically, the advertising support of the invention is constituted from a housing in which it is integrated, occupying mostly the same, a screen, associated with a microprocessor, assisted by the corresponding battery, and to which a communications module is connected through the 4G network, and a GPS geolocation module.
     40
    Based on this structuring, a control center is defined in the system, which manages and optimizes the advertising intended to be broadcast on each advertising medium based on its positioning.

    To this end, the control center divides the operational map on which the 45 public transport carriers carrying advertising media in different sectors are moved, to each of them assigned a different content, optimized according to the specific conditions of each sector , either depending on the type of shops that exist in that area, cultural offers, leisure, etc., so that the advertising media themselves, from their GPS geolocation module and its 4G communications module, download the contents 50 specific in question to be issued fully automatically on the screen they incorporate.

    Depending on the public transport vehicle in question, it may incorporate a greater or lesser number of these screens, in accordance with the provision of space and visibility zones provided in said vehicle.

    In this way, a fully autonomous advertising support is achieved, which does not require buttons or configuration means, since it is carried out automatically by means of a cloud connection generated by the control center, allowing to offer in at all times the optimal advertising content depending on the area through which such a public transport vehicle is moving.
     10
    Description of the drawings

    To complement the description that will then be made and in order to help a better understanding of the features of the invention, according to a preferred example of practical implementation thereof, an accompanying plan is attached as an integral part of said description. where for illustrative and non-limiting purposes, the following has been represented:

    Figure 1 shows a schematic representation of the different components that participate in an advertising medium for public transport carried out in accordance with the object of the invention, and its integration into the global control system of said advertising media.

    Preferred Embodiment of the Invention
     25
    In view of the above-mentioned figure, it can be seen how the advertising support of the invention is constituted from a housing (1), in which an LCD screen (2) is integrated, mainly occupying the front face of said housing, screen (2). ) which is associated with a microprocessor (3) assisted by a storage memory (4) and the corresponding power supply (5), either a rechargeable battery or a direct connection source to the power supply means of the vehicle of public transport in which it is installed.

    Well, according to the essence of the invention, each advertising medium will incorporate a 4G communications module (6) and a GPS geolocation module (7) associated with its microprocessor (3). 35

    From this structure, a network of public transport vehicles equipped with advertising media such as the one described is defined, the number of which can vary by vehicle depending on the conditions of the vehicle, so that these elements are operatively independent of each other, defining a control center (8) through which it manages and 40 optimizes the advertising issued by each advertising medium, so that, as previously stated, the control center (8) divides the operational map on that the different public transports carrying advertising media in different sectors (9) are moved, to each of them assigned a different content (10), optimized according to the specific conditions of each sector. Four. Five

    From this structure, it is the advertising media themselves that download from the cloud (11) from its 4G communications module (6) and depending on the position determined by the GPS geolocation module (7) the content ( 10) specific ones in question associated with the sector (9) on which it travels, these contents being emitted in a totally automatic way in the screen that they incorporate without having to manipulate these devices at any time.
    As an example, if the public transport vehicle in question passes through an area in which a theater is located, the central (8) will have assigned to said area or sector (9) a content (10) relative to the plays that are broadcast at that time in the theater, so that as soon as the vehicle passes through that area its GPS module identifies said sector (9) and through the communications module (6) said advertising information 5 can be downloaded visualized by the traveler or travelers in real time, resulting in much more effective information due to the proximity of the advertised item.
    权利要求:
    Claims (1)
    [1]

    1. Advertising support for public transport vehicles with remote content loading, characterized in that it is constituted from a housing (1), which integrates a screen (2) associated with a microprocessor (3) assisted by a memory of storage 5 (4), a power supply (5), a 4G communications module (6) and a GPS geolocation module (7), with the particularity that advertising support participates in a network of gifted public transport vehicles of one or more of said advertising media, the existence of a control center (8) having been defined in which an operational map is defined on which the different public transport carriers carrying the 10 advertising media that are divided into different sectors are moved (9), to each of them assigned a different advertising content (10), accessible by the different advertising media through its 4G communications module (6) depending on of the position determined by its GPS geolocation module (7).
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    同族专利:
    公开号 | 公开日
    ES2684598B1|2019-04-02|
    引用文献:
    公开号 | 申请日 | 公开日 | 申请人 | 专利标题
    ES2306513T3|1999-07-06|2008-11-01|Swisscom Mobile Ag|INFORMATION SYSTEM FOR PUBLIC TRANSPORT MEDIA AND CORRESPONDING COMMUNICATION PROCEDURE.|
    ES2264945T3|1999-12-15|2007-02-01|Vert, Inc.|SYSTEM AND METHOD FOR THE MANAGEMENT OF ADVERTISING SCREENS AND INFORMATION IN VEHICLES BASED ON AN ELECTRONIC COMMERCE SITE.|
    ES2459201T3|2001-06-22|2014-05-08|Here Global B.V.|Organization of a geographic database that facilitates advertising based on location|
    ES2353860T3|2001-07-14|2011-03-07|Robert Bosch Gmbh|METHOD FOR THE ISSUANCE OF IMAGE DATA AND / OR SOUND RELATING TO THE POSITION IN A VEHICLE.|
    ES2559845T3|2008-07-23|2016-02-16|Zte Corporation|Method and apparatus for transmitting range indication information|
    ES1077339U|2012-06-05|2012-07-04|José Luis Sánchez Mayo|Vehicle for mobile advertising of commercial representations of all kinds |
    ES1098013U|2013-05-29|2014-01-20|Let's Move Publicidad S.L.|Advertising support on electric scooter for the disabled and people with reduced mobility |
    EP2977291A1|2014-07-24|2016-01-27|Bombardier Transportation GmbH|Rail vehicle with a translucent display device for displayingvisual information|
    法律状态:
    2018-10-03| BA2A| Patent application published|Ref document number: 2684598 Country of ref document: ES Kind code of ref document: A1 Effective date: 20181003 |
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    优先权:
    申请号 | 申请日 | 专利标题
    ES201700318A|ES2684598B1|2017-03-29|2017-03-29|Advertising support for public transport with remote content loading|ES201700318A| ES2684598B1|2017-03-29|2017-03-29|Advertising support for public transport with remote content loading|
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